London based climate-tech startup, SKOOT, announced its innovative solution for combating plastic pollution in the hospitality industry.
According to a recent national YouGov survey, 76 percent of diners believe that hospitality businesses should prioritise certified plastic removal practises, making plastic the top sustainability concern in the industry. In response, SKOOT is partnering with Plastic Bank to address the issue by preventing and removing plastic bottles from the oceans.
SKOOT’s eco-contribution model has garnered support from both the industry and consumers. Three-quarters of adults are willing to visit a restaurant the same amount or more if a 50p eco-contribution is offered to offset the carbon footprint of their dining experience.
The partnership allows hospitality businesses to utilise SKOOT’s frictionless solution to eliminate ocean plastic for every drink or meal served. Individuals can also contribute by purchasing plastic bottle reduction credits through the SKOOT impact shop.
By teaming up with Plastic Bank, SKOOT takes significant action to protect marine life and combat the pressing issue of plastics contributing to carbon emissions. Plastic waste is collected from areas within 50 kilometres of ocean-bound regions, aligning with the UN Sustainable Development Goals and the recently signed UN High Seas Treaty.
Commenting on the findings, co-founder and CMO, Mark Stringer, commented: “The recent YouGov study showed just how important it is for hospitality businesses to demonstrate their commitment to sustainability to their customers.
“Through our virtual impact dashboards, businesses can transparently showcase their sustainability journey, fostering stronger customer connections, driving positive engagement and empowering them to take more responsibility for their carbon footprint.”
Greg Gormley, co-founder and CEO of SKOOT emphasised the impact of plastic on the environment, adding: “Ocean life sustains us, providing over 50 per cent of Earth’s oxygen.
“Alarming scientific findings show that plastics prohibit the capacity of the ocean to act as a natural carbon sink, having a huge impact on both carbon absorption and climate balance. SKOOT invites consumers, businesses, and communities worldwide to join in the pursuit of a plastic-free future.
“Plastic Free July is a great catalyst but we need to help provide solutions that enable all our small actions to have a huge positive impact. Our measures align with the critical UN Sustainable Development Goals. We have made it our mission to create a cleaner, greener and healthier planet.”